Riders – The Western Portraits
A new series by star photographer Manfred Baumann (2025)

With his unmistakable signature style, Manfred Baumann turns his lens to the myth of the West in his latest body of work. Under the title “Riders – The Western Portraits”, he presents striking images captured in Canada and the United States, focusing on both cowboys and cowgirls.

Baumann’s portraits go far beyond the rugged life in the saddle. They tell stories of freedom, longing, and strength—of people who carry the spirit of the West within them. At times powerful, at times vulnerable, his images reveal authentic characters set against landscapes that appear both endless and timeless.


The series is a tribute to the icons of Western culture, which continue to shape our vision of adventure, courage, and independence. Yet Baumann breaks away from clichés: his “Riders” are not mere symbols, but individuals—modern, confident, and deeply connected to nature and tradition.


With “Riders – The Western Portraits”, Manfred Baumann creates a visual world between documentation and art, one that immediately captivates the viewer. It is an invitation to rediscover the West—raw, honest, and full of soul.




















